Archive for April, 2012

O2 launches mobile wallet…

Monday, April 30th, 2012

O2 launches mobile wallet- transferring money via #SMS

Great trends in mobile ht…

Friday, April 27th, 2012

Great trends in mobile

5 viable business solutio…

Friday, April 27th, 2012

5 viable business solutions for #SMS

RT @forrester: Next gener…

Thursday, April 26th, 2012

RT @forrester: Next generation digital banking and mobile top Forrester’s priority list for European retail banking:

Use mobile technologies a…

Wednesday, April 25th, 2012

Use mobile technologies as a mix, not discretely as Coors Light does

Knowing #customerbehaviou…

Wednesday, April 25th, 2012

Knowing #customerbehaviour & using appropriate #mobile technologies, as a mix not discretely. Insightful talk by malcolm poynton @iw_expo.

RT @MobileMktrDaily: TV h…

Tuesday, April 24th, 2012

RT @MobileMktrDaily: TV has opportunity for mobile engagement: Velti exec:

Big Egg Hunt using SMS fo…

Tuesday, April 24th, 2012

Big Egg Hunt using SMS for donations- great idea, we like it!

Looking forward to #iw_ex…

Friday, April 20th, 2012

Looking forward to #iw_expo next week. Who else is going? Send us a message if you’ll be around and like to catch up over a coffee

Taxi firm is ‘streets’ ahead thanks to SMS

Friday, April 20th, 2012

Leicester based taxi firm, Street Cars, recorded a 20 per cent increase in its customer base using SMS to drive awareness.

Street Cars opted to trial a new means of communication, working with SMS specialist, Avetio, to complement the industry-favoured marketing method of promotional leaflets and cards.

While text messaging is used by some firms to notify customers of taxi dispatch, few taxi companies have embraced its marketing merits.

Managing director of Street Cars, Harvey Dodd, is entrepreneurially minded and constantly reviews industry developments to consider new innovations he can bring to continue to enhance the business.

Commenting on the decision to incorporate SMS technology, he said: “We wanted to consider new ways of working to talk to our customers more directly and engage with them in a more meaningful way.

“While printed literature has its place, it made sense to allocate a significant percentage of our marketing budget to text as such an instant and targeted way of communicating. Most people own a mobile phone and sometimes booking a taxi is something people do at short notice, so having our number stored in their phone makes it really simple to get in touch.”

Street Cars works with SMS provider, Avetio – a global company which rebranded earlier this year and is fast increasing its market share, operating across a diverse sector range.

Commenting on the use of SMS in the taxi industry, director of Avetio, Asha Lad, said: “While some taxi business owners may feel overwhelmed by the idea of using new technology, Harvey and the team at Street cars soon realised that it was simple to access and the results were imminent.

“It’s essential businesses can incorporate SMS into their daily lives without any hassles or IT issues to overcome. Any obstacles to trying new ways of working are a real turn-off for businesses, so communicating product efficiency and accessibility is really important for us.”

The SMS platform Street Cars uses is compatible with the firm’s existing call log system. It has been specifically developed to work with all taxi systems, including Mercury, Cabmaster, Autocab and Cordic.

With read-rates of 94 per cent, SMS technology compares incredibly favourably against printed marketing literature and is also more cost effective. Instant delivery of messages also translates into business success. Harvey sent his first text message using the Avetio platform on a Saturday afternoon and in the same evening he saw a 20 per cent increase in customer calls.

Harvey added: “We sent the first message in the afternoon advising people to save our number in their mobile and in the same day we received a significant influx of calls.

“We were able to use what’s called a ‘sender ID’ which meant people could see their text messages came from Street Cars and as a recognised and trusted source. We could immediately log new customers on our secure system. It sounds like a cliché but we really weren’t expecting the phones to go mad as quickly as they did.”

Street Cars is now using SMS as part of its on-going communication strategies, having recognised its value to the business. Harvey also sees that, not only is it more targeted and effective, but it is a ‘greener’ way of working.

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