Archive for May, 2012

Informa Report- OTT messa…

Thursday, May 31st, 2012

Informa Report- OTT messaging won’t top #SMS for years

Mobile boom

Wednesday, May 30th, 2012

Catch Avetio’s comments about the need for companies to get on top of their mobile strategy

Communications and data specialists warn that companies who neglect integrating mobile development into their brands and services do so at their peril

With more than 80 million mobile users in the UK, we are fast becoming a nation of thumb crunchers. And it seems many businesses, including franchises, are becoming aware of the importance of investing in mobile technology, but not fast enough for some.

SMS specialist, Avetio is urging SMEs to effectively incorporate the rich diversity of mobile technology available into their marketing campaigns.

Avetio maintains that, while many businesses are thinking mobile in their campaign strategies, some aren’t necessarily embracing the rich mix of mobile channels to create compelling and engaging campaigns.

Asha Lad, director of global SMS aggregator at Avetio commented: “We are fast becoming a ‘hyper-connected’ society and the number of mobile devices is only going to grow. Mobile technologies shouldn’t be used discretelybut in an integrated way to create a more fulfilling customer experience. Mobile should be embedded in marketing channels in sophisticated ways to appeal to consumers in specific moments as part of a much more holistic approach.”

PayPal’s new instore mobi…

Wednesday, May 30th, 2012

PayPal’s new instore mobile payments service- now in the UK!

RT @Mobile_Crunch: [News]…

Tuesday, May 29th, 2012

RT @Mobile_Crunch: [News] Gartner: Over $172B In Mobile Payments In 2012 With 212M Users; SMS, Web Most Popular Transaction Methods http …

Simple voice and text con…

Monday, May 28th, 2012

Simple voice and text connections have brought about revolutions in access to a number of services in the developing w…

53% of searchers purchase…

Friday, May 25th, 2012

53% of searchers purchase after a smartphone search

Is Txtspk accepted in business as language evolves?

Thursday, May 24th, 2012

See our article in OnRec about TxtSpk..

At a time when David Cameron has received criticism for misuse of text acronym, LOL, the spotlight has been on the changing face of the English language, given the global impact of SMS.

The SMS format imposes restrictions on content, forcing the user to adapt language and edit to ensure brevity.

This growing culture of abbreviation has been observed by global SMS aggregator, Avetio. The company has witnessed significant use of text speak by businesses when dealing with opt-out requests, using phrases such as ‘2opt out’ or ‘2stop rply’ or even ‘stopavetio’.

This ‘normalisation’ of text as it creeps into daily communications is evident in exam papers, CVs and increasingly apparent in the workplace. The acronym FYI, which was formerly the realm of hacker slang and noticeboards, is now widely accepted in the context of business.

Commenting on the use of text abbreviation, Asha Lad, director of Avetio, said: “The inclusion of acronyms like OMG, LOL and FYI are now recognised in the Oxford English Dictionary, which is an indication of their acceptance in everyday language.

“We’re certainly seeing increasing evidence of text speak in client communications, suggesting a shift in formality in language. It was born out of utility and though it can be criticised as colloquial, it can certainly add context and an indication of tone.”

Where emails can sometimes be misinterpreted, the addition of emoticons or hashtags in social media give an indication of irony or humour, which can soften communications and make them less likely to be misconstrued.

Lad added: “Those who are fully conversant with the internet and social media make up an increasing percentage of the workforce, so there is no surprise that language is evolving as a result. Striking a balance is important so mutual understanding is achieved to bridge the gap between generations. ”

36% of smartphone users u…

Thursday, May 24th, 2012

36% of smartphone users use their mobile to redeem mobile coupons

RT @WHO: We see great opp…

Thursday, May 24th, 2012

RT @WHO: We see great opportunity in innovation, eg 5b mobile phones in people’s hands. #WHA65

Are you an Always Address…

Thursday, May 24th, 2012

Are you an Always Addressable Customer?