Archive for June, 2012

Casualties of the #mobile…

Friday, June 29th, 2012

Casualties of the #mobile era- what it takes to survive

"@Econsultancy: Seve…

Thursday, June 28th, 2012

@Econsultancy: Seven more tips for getting retweets on #Twitter” similar to #SMS, time of day affects engagement

Discreet communication co…

Thursday, June 28th, 2012

Discreet communication could avoid parcel blunders – Royal Mail removes ‘Sorry, you were out’ cards. Avetio Blog

Discreet communication could avoid parcel blunders

Wednesday, June 27th, 2012

In the wake of Royal Mail’s decision to abandon the ‘Sorry, you were out’ cards, the UK population will be testing its neighbourly relations, as letters and parcels will be left with neighbours.

While this will signal an end to hiking to delivery offices for parcels or signed-for goods, it may also prove awkward for those with less than amicable relations with their neighbours. A survey by ICM for the AA revealed that one in 8 Britons don’t know their neighbours, so it could prove a test of small talk skills when collecting a precious delivery.

The new system may well herald greater efficiency, but it still lacks pragmatism as there is a communication void. More and more courier companies and delivery services are now switching on to the value of SMS as an efficient, immediate and targeted means of communicating logistics.

The hassle factor is removed by SMS messages sent to the individual to ascertain when deliveries are expected. As a result, people are no longer required to take time off work to sit around for a long-awaited delivery, with a sketchy window of opportunity. Track and trace technology now means people can be notified of delivery an hour in advance via mobile for peace of mind.

By contrast, Royal Mail is advising those who don’t want to participate in neighbourly deliveries to opt out with a sticker on their front door or letter box. This seems a rather public way of handling the issue, and may put greater strain on neighbourly relations. It would be far easier use a more efficient and discreet means of communication that could not only ensure effective delivery, but prevent any red-faced dealings with neighbours.

RT @Snavski: The SMS Mark…

Wednesday, June 27th, 2012

RT @Snavski: The SMS Marketing Solutions Daily is out! ▸ Top stories today via @tagga @esendex @avetio

Avetio in Franchisor News…

Wednesday, June 27th, 2012

Avetio in Franchisor News- Think integrated

#SMS is the preferred way…

Wednesday, June 27th, 2012

#SMS is the preferred way to receive branded communication on #mobile, 45% UK consumer willing to accept them

What Consumers Need in a …

Tuesday, June 26th, 2012

What Consumers Need in a #Mobile Marketing Campaign

@clafese thanks for RT…

Monday, June 25th, 2012

@clafese thanks for RT

40% of respondents survey…

Monday, June 25th, 2012

40% of respondents surveyed using mobile marketing use SMS as a channel