SMS technology gets GMB’s vote

Monday, October 22nd, 2012

Campaigning trade union, GMB, has joined forces with SMS aggregator, Avetio, to ensure it connects with its membership in a targeted and timely way.

Hikes in the cost of postage stamps marked another valid reason for the UK and Irish Republic trade union to fully embrace SMS as a communication channel to talk with its growing membership.

Aside from the return on investment as a lean communications tool in an ever constrained financial market, SMS allows GMB to make its members aware of branch meetings, campaign issues, demonstrations and any urgent announcements that require a rapid response.

The organisation first adopted SMS in its communications strategy in 2005 when it was starting to be taken up by businesses and larger organisations as a succinct, immediate and targeted communications channel. GMB has seen the value in SMS and it is increasingly used within the organisation. It is also cited as a key contributor to the trade union’s membership retention.

Commenting on this issue, Rose Conroy, GMB Communications, said: “Using SMS has certainly helped our contact with members and we’re working with the team at Avetio to ensure we make full use of the technology. GMB is pleased with the results and how easy it is to work with.

“Affordability, speed of communication and response rates are all factors in our investment in SMS and its relevance in a fast moving society, when news increasingly breaks via digital channels.”

Using text communication has had benefits for GMB. Only last year 4,000 GMB members were working for a company that was on the brink of going into administration. By alerting members to this news via SMS, they were immediately made aware of their rights and GMB officers were able to arrange local meetings at members’ convenience, and action taken to secure their positions.

Added Asha Lad, director at Avetio: “We have worked closely with GMB to understand the organisation’s short and long-term requirements. Ascertaining clients’ needs and processes is crucial so we can provide streamlined services to meet specific requirements”

The merits of SMS as a cost effective communications channel is reinforced by Conroy: “We all know that ‘value’ is the nation’s mantra against a backdrop of financial cuts and SMS more than ticks the box when it comes to affordability.”

Although the trade union movement is tapping into the potential offered by SMS, there is still more to do to exploit its benefits. Currently, the technology is primarily used as a means of engaging with staff and stakeholders, but it can also be employed as a valuable marketing and operational tool that can have lasting impact on an organisation’s bottom line.

For more information visit, or contact 0207 1833 148.

Mooo-ving with the times?…

Thursday, September 13th, 2012

Mooo-ving with the times? Cattle’s wellbeing updates via #SMS

#SMS to still dominate mo…

Wednesday, September 12th, 2012

#SMS to still dominate mobile messaging use over next few years

Continuing opportunities …

Friday, August 31st, 2012

Continuing opportunities for operators to exploit #SMS

NHS #SMS pregnant mothers…

Thursday, July 12th, 2012

NHS #SMS pregnant mothers at different cycles

#SMS marketing not needed…

Tuesday, July 3rd, 2012

#SMS marketing not needed with the rise of smartphones? not so..

Discreet communication could avoid parcel blunders

Wednesday, June 27th, 2012

In the wake of Royal Mail’s decision to abandon the ‘Sorry, you were out’ cards, the UK population will be testing its neighbourly relations, as letters and parcels will be left with neighbours.

While this will signal an end to hiking to delivery offices for parcels or signed-for goods, it may also prove awkward for those with less than amicable relations with their neighbours. A survey by ICM for the AA revealed that one in 8 Britons don’t know their neighbours, so it could prove a test of small talk skills when collecting a precious delivery.

The new system may well herald greater efficiency, but it still lacks pragmatism as there is a communication void. More and more courier companies and delivery services are now switching on to the value of SMS as an efficient, immediate and targeted means of communicating logistics.

The hassle factor is removed by SMS messages sent to the individual to ascertain when deliveries are expected. As a result, people are no longer required to take time off work to sit around for a long-awaited delivery, with a sketchy window of opportunity. Track and trace technology now means people can be notified of delivery an hour in advance via mobile for peace of mind.

By contrast, Royal Mail is advising those who don’t want to participate in neighbourly deliveries to opt out with a sticker on their front door or letter box. This seems a rather public way of handling the issue, and may put greater strain on neighbourly relations. It would be far easier use a more efficient and discreet means of communication that could not only ensure effective delivery, but prevent any red-faced dealings with neighbours.

#SMS is the preferred way…

Wednesday, June 27th, 2012

#SMS is the preferred way to receive branded communication on #mobile, 45% UK consumer willing to accept them

RT @vibetalk: SMS driving…

Tuesday, June 19th, 2012

RT @vibetalk: SMS driving the gaming sector: @avetio #SMS

RT @vibetalk: Shifting la…

Thursday, June 7th, 2012

RT @vibetalk: Shifting language in business comms with the integration of txtspk : @avetio #sms